This is a continuation from a complete series. Please be sure to read the earlier sections if you haven’t already!
4) Leverage Your Efforts
Leverage is such a simple way to build your business fast, but most people don’t use it. The way I see leverage, it is all about maximizing your efforts. Let’s use traffic exchanges as an example.
Let’s say you earn 100 credits to show your affiliate link 100 times and you make 1 sale. Great job! But… if you want to make another sale, you have to keep surfing to find another customer. What happened to the first buyer? Did you just let them go after they buy? If you stopped surfing today, you also stop making money.
Now let’s pretend that instead, you use your 100 credits and build your subscriber list. You get 1 subscriber, and sell that person a product. But guess what, now you still have that customer! You can contact them again later whether they bought your product or not! You can build a relationship and sell to the same person several times instead of just once. Now every time you surf, you are increasing your customer base and adding more value to your business every day!
This is an example of what leveraging your efforts means to me. One effort should be helping you create multiple chances to make money. Rather than looking for the quick buck, plan ahead (does that planning thing sound familiar? 
) and think about how you can maximize your efforts and increase your long term profits!
The top things that come to mind for me are building your list, upselling more products, branding, and creating things that go viral. However building your list should be number 1, because it can help you do all of those other things any time you want. 
If you want to build your list, I highly recommend aweber , which is widely considered the best autoresponder for Internet Marketers.
If you want to see your business succeed, start thinking about how your efforts can give you more opportunities to make money!
Well I hope you’ve enjoyed this short series. I didn’t just make these things up from thin air. These are literally some of the cornerstones I have used to help turn my business around overnight!
